Saturday, April 12, 2014

Interesting Graph Applications in Retail

I learned from Amit Steinberg about two additional interesting applications for graph analysis in retail.

Attribution modeling for online marketing
Interesting multichanel attribution work by UPENN:  Analyzing the Customer Journey:Attribution Modeling for OnlineMarketing Exposures in a Multi- Channel Setting

In a nutshell, they build a Markov chain that models the user exposure to different marketing channels and model who the different components help for convergence. 

Botnet detection
The second problem many retailers are facing is to try and filter out botnet behavior vs. real users behavior. One interesting paper in this domain is which uses graphs is:  BotGraph: Large Scale Spamming Botnet Detection. The second paper is  An analysis of social network based sybil deferences.

No comments:

Post a Comment