Spotlight: Treato - big data analytics for patient reaction to medication

I stumbled upon this interesting Israeli startup company who is analyzing patient reaction to medications.They have a large dataset of crawled patient text comments about the drugs they are using and the apply some fancy analytics. For example, you can search for a specific medication like Tylanol

Quickly get an overview about it:

Learn how user rank this medication: 

Additionally you can learn about people concerns:

Very cool application utilizing very big data!