Here is quite a funny joke. A startup company called principal components wanted
1) I am an expert
2) Hadoop is too complicated..
If those tools where too simple to use no one would have read my blog. The second funny thing, is that if they would have linked to any of my GraphLab instructions, I would have been more upset.. But I algo agree that GraphLab is still too complicated and advanced relative to the way we want it to be. Anyway I wish those guy a lot of luck, with the explosion of ML related startups it is not going to be an easy breakthrough.